Responsible research & innovation, or RRI, is a discipline seeking that all stakeholders (researchers, citizens, policy makers, entrepreneurs, industry and the education sector) work together during the research and innovation process, anticipating and adapting to the needs of society. To that end, there are several techniques to help those scientists willing to make an impact onto society, to understand both peers and citizens interests, so that the resulting research can be more likely to be more cited by peers. In the present article it is proposed a technique to identify research topics and search terms adapted to the information needs of both citizens and peers, based on cybermetric indicators, in order to determine research emerging trends, prioritize scientific content, and establish ties with both society and other scientists.

Besides methodologically correct, biomedical research must be ethically good, and it must meet the requirements of the four principles of bioethics: non-maleficence, justice, autonomy and beneficence. We start from the premise that "everything that is not correct from a scientific point of view is ethically unacceptable" although it is true that "not all the right things from a scientific point of view is acceptable from an ethical point of view".
The main ethical aspects of the most important scientific publications concern authorship, originality, the peer review process, publication bias, good clinical practice in research, scientific misconduct and conflicts of interest.

Statistics is an essential section for both, authors and readers of scientific literature, that offers the basis for the scientific rigor of the study and the validity of the conclusions. Knowing the subject of a scientific article helps to understand the work and knowing the principles of statistics helps to understand the methodology.
The main assumptions of the statistic that should be taken into account in the preparation of a scientific paper are: 1) describe the scientific methods with enough detail; 2) quantify the results; 3) know the meaning of the p value p; 4) does not depend exclusively of p; 5) analyze the inclusion and exclusion criteria; 6) provide the details of the randomization process; 7) provide the details of the masking process; 8) report on the complications of the treatment; 9) specify the number of observations and indicate losses; 10) specify the statistical software and statistical references; 11) define the terms and avoid using non-technical statististical terms in statistics, and 12 ) handle errors in clinical research.
Statistics should not become a religion that leads to salvation through the ritual of finding significant values of p, and then the authors reaching the promised land of publication of the paper in a high-impact journal, but properly used is a useful tool for the design and conduct of medical research.

When a scientific paper is drawn, it is necessary to organize the data so that they must be clear and patent to the reader. There should be a perfect balance between text and graphics (tables and figures) to avoid redundant information. Thus, the tables and figures are as scenery where tables work as "image data" and figures as "the image of ideas". If they are well designed and performed, they enhance the work, streamline the evidence and provide visual relaxation throughout the text. Otherwise, they get bored and distract the reader from the message.
Graphic elements should not simply be added because we have them, but we must think objectively its utility in improving the quality of information from scientific text.

Caring for the form of the article (i.e., the scrupulous respect to the specific instructions of the journal; good distribution of sections; a clean, well organized and coherent prose) is the best attribute to enhance the scientific merits of the work, and ultimately promote the acceptance, readability and ensure that the message of the study reach the readers. This article reviews the key of "form" to improve the quality of scientific publications. These are 5 qualities to be cultivated (fluency, clarity, conciseness, simplicity and attraction), 5 defects to be avoided (artifice, emptiness, claim, monotony and ambiguity), and 5 common mistakes that we must consider (abuse acronyms, foreign words, barbarisms, redundancy and grammatical problems of morphology and punctuation).

Scientific papers of biomedical journals are divided into two types: on the one hand those the authors write in a spontaneous way and then send to the journal for its publication (e.g. original articles, case reports and letters to the editor) and on the other hand those requested to the authors by the journals (e.g. editorials and reviews). While the former are subjected to peer review system, the latter have a perfect passport for publication due to their commission nature.
In this paper we review the «background» (what is said) of each major type of article, reviewing with particular depth the different sections of original articles: title, abstract, introduction, materials and methods, results, discussion, bibliography. Knowing the "background" of the articles is key to start the preparation and submission of a manuscript to a biomedical journal.

The ethics of scientific communication implies that scientists gather and transmit information, so that publishing is something inherent to the work of the scientist. The publication and dissemination of research results is, therefore, a necessity. This involves a prior process of reflection and self-criticism before starting work in a scientific paper. Once considered useful publication, the preparation of an article can be summarized in ten key steps: 1) review the scientific literature; 2) select the appropriate journal to which to send the article and check the "Instructions for authors"; 3) advocate the authorship; 4) gather research data; 5) select the type of item; 6) write the first draft; 7) write the following drafts and the final version of the article; 8) send the article; 9) know the editor's decision, and 10) correct the proofs.

We can perform a scientific showing in three different ways: transparencies, blackboard, video or without other support than with words, ideas and the presence of the speaker. But the most widely used in medicine and health sciences is, without doubt, the PowerPoint. But you need to make proper use of PowerPoint (leveraging its strengths and opportunities, and avoiding the weaknesses and threats), and reflect upon the abuse and misuse of PowerPoint. That is, we must prevent the PowerPoint could become our enemy.
The five fundamental concepts in the preparation of slides for oral communication are: large, simple, clear, progressive and consistent.

One of the most important and exciting ways of communicating our scientific activity and to disseminate our knowledge is presenting a communication or a scientific conference. The most important thing of oral communication is to use their full potential and be efficient in its presentation. The success will depend not only the content but also the skills of the speaker to convey information and make it attractive. In this paper we propose a decalogue (imperfect and improved) key to make a good scientific communication: 1) prepare to speak; 2) organizing the communication; 3) adapting to the audiovisual information; 4) practice; 5) verify fundamental points; 6) verbal and nonverbal language; 7) answering questions; 8) handle the auditorium; 9) show enthusiasm, and 10) keep in mind what to avoid.

The presentation in poster format of scientific papers in national and international conferences is one of the most effective ways of scientific communication. One of the most important things is to use their full potential and be efficient in its presentation. To do this, we will give some key ideas, divided into two sections: content of the poster (the background) and poster presentation (the way). The goal is to achieve a poster of scientific quality, intelligible, legible, organized and succinct. And that the poster becomes, for all that, the prelude to a subsequent scientific article.

Scientific meetings are important for the training and information in health sciences. Streamline and improve the quality of conferences in pediatrics is a current challenge. The improvement of scientific rigor starts improving the quality of scientific communications. This objective is achieved initially by the base: developing good scientific abstracts. To this we should bear in mind the following four steps in developing effective scientific abstracts: standards, writing, content and quality.

It is clear that there are no universal keys to good scientific communication, since it depends on the transmitter, the receiver, the subject and place. But it is clear that there are tools to get the PowerPoint or you yourself do not be the worst enemies of scientific communication.
In this series we will discuss oral and written communication, how to read and write articles, medical language, etc., as well as the importance of scientific communication in the care, teaching and research on Pediatrics.